Very simply, ecommerce is, and is ecommerce. If you want to learn ecommerce, you really have no choice but to learn about And when I say, "you have no choice," let me not make it sound like this journey would be anything less than intensely pleasurable. has been on the bleeding edge of ecommerce innovation since the word go. I do not know if someday drones will instantly deliver Amazon products, but I do know that a lot of what we take for granted in ecommerce was first introduced by


This book is clearly about ecommerce and about But that is not all. It is also about entrepreneurship, business leadership, success, innovation, and a whole lot more. I know that I am almost sounding like a salesperson here, but what can I do? I really think that this is a great book, and must be read by everyone who is interested in ecommerce. Discover more about onbuy at .

But this is not really a book that teaches you ecommerce. It is a biography of founder Jeff Bezos. 

The author is a professional writer who has written for BusinessWeek and the New York Times. He has chronicled the journeys and triumphs of several major corporations of our generation. While on the one hand Brad Stone is not an ecommerce expert, on the other, he is well suited to write about businesses and business people. His style is engaging, and you might just read the book from cover to cover in your first read.


  • A well-written book -- great language and expression.

  • Gives you a great perspective on history -- not only of or Jeff Bezos alone, but also of ecommerce as a whole.

  • A lot of research has clearly gone into bringing you the insights in this book.
  • The book is more of a storybook, and at times you might wonder what exactly are the lessons you can draw from it -- especially if you are a small ecommerce business.

Details of the Hardcover Edition

  • Pages: 384
  • Publisher: Little, Brown and Company
  • ISBN-10: 0316219266
  • ISBN-13: 978-0316219266


I think that this is one of the few must-reads for ecommerce professionals -- especially those who were not around in its earliest days. You will develop a sense of history about ecommerce as a whole and in specific.

I recently reviewed two ecommerce books, which I ended up pronouncing, "obsolete." So I found it important to go out there and find out the latest ecommerce book on the market, and this is just that. It was published less than a month before I decided to review, and though it is not for everyone, this is one of the most valuable ecommerce books I have read.There are many books about the magic and ease of setting up an ecommerce website. Some books focus specifically on designing the ecommerce websites. There are several books that talk about PPC advertising, SEO, and social media marketing for ecommerce businesses. Few books, however, focus on the "boring" operations of ecommerce businesses.

But you cannot wish away operations. And that is why a book with a rigorous treatment of ecommerce operations is a boon to ecommerce professionals. But there are several whom this book will not really delight. That is because it is more of a textbook, an academic tome if you will. That makes the book very difficult to read.

If, like me, you too studied operations management at a business school and have been missing a book that takes the same approach to ecommerce operations, then this is the book for you. If you are looking for quick fixes and tactics, this might not be the best book for you.

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